PS-Spielerei zum Sonntag

schönes Ding

Es ist schön, es stammt aus einem alten Schreibwarenhaus in Hamburg, aber was ist es?

Gebastel vom Feinsten: Sarah Illenberger

Als alte NEON-Leserin kenne ich die tollen und fantasievollen Illustrationen von Sarah Illenberger schon länger. Jetzt gibt es einen Katalog von ihren Arbeiten im Gestalten Verlag, sehr sehenswert! Mein spontaner Liebling ist "ihr Berlin".

Kristina Brusa über Irma Boom

Im Rahmen einer Analyse über die tolle Buchdesignerin Irma Boom habe ich mit Kristina Brusa ein Interview über Irma geführt. Kristinas Diplomarbeit war 2002 ein Werkkatalog für Irma Boom. Hier ist der Link zu Kristinas Seite http://kristinabrusa.com/

und hier das Interview in Englisch:

Dear Kristina, my question on you: What made you choose to make your thesis on the works of
Irma Boom ?
As Irma won the Guttenberg-price of the town Leipzig she was in town because of the exhibition and the award show. I was exalted by her work and I knew somehow that there´s going to printed e a work-catalog usually designed by the award-winner himself. Luckily Irma didn´t want to design is by herself and so I think at was at the right time at the right place with the right question and therefore I got the chance to do this project as my diploma.
Did you have a certain idea of how the work-catalog should look like or did the concept
for it came up during the process?
The concept grew during the making. I visited Irma Boom in her office in Amsterdam and she gave me a selection of 12 books of the 200 she had already designed in that time. Back in Leipzig I studies and analysed
her work for months and out of these insights I was able to work on a concept. The only brief Irma gave was that it should be a 2-splited book.
How did the cooperation between Irma and you exactly look like?
Well, at the beginning of the process I visited her in the Kerkstraat and got an idea of her and her work in the atelier, after this is was able to work the concept and the deisgn for the work-catalog out. As the 2-splited book was Irmas wish for the catalogue it was a big challenge for me to find out if we realise a 2-splited book as it comes to the binding. All about two month before my diploma I visited her again and showed her my ideas. After this we had contact via mail. I´m not really sure but I think immediately before my diploma I visited her again and the whole project was finished. After this we met time after time.
Which works of Irma do you find the most interesting and why?
I like the „Inside Outside 25% Movements“ a lot as it is made in a clever way and it transports a nice atmosphere. It contains a lot of design- and process ideas but they are working quite fine together. Then there´s the „Experiencing Europe“ as it so unspectacular in a beautiful way: tasteful and reduced. Of all the books that where published after the work-catalog I really like the „kleur“ a lot. There´s much love in it and I think the idea is super. The book „Sheila Hicks, Weaving as Metaphor“ is very coherent in form and content.
You got a lot of awards for the work-catalog, what did Irma think about the catalog?
She was also proud and thought that it was a big success.
What is typical Irma Boom in your opinion? Is it for example her free way of designing books
(like size, special paper, rough edges) or her intensively research before she starts with the
design of a book or maybe something totally different?
In former times I would have said it is the design around the book as it appears a lot in her books. But I think it´s even more than just that. It´s her virtuosic and fear free handling with the medium book. The book becomes an object. She goes deeper into the matter and the content and has got fantastic ideas, which she´s obviously able to carry her point with the client.
For my research I´m dealing with Irmas special way of designing. She´s got a big artistic
freedom with her books. In how far does her role as „the“ dutch book-designer play
a role?
She got her first reputation with the SHV holding book and has therefore a high prestige. Her wide palette of exclusive books and their quality are also reasons for her success and not necessarily her star-status. She´s a pioneer in case of book design, she doesn´t care bout conservative rules and has enticed young designers to the medium „book“, what is proved by a big mass of book designers. I think a little bit stubbornness is part of her success and also self-confidence, she works a lot and hard and her clients trust her. Without the trust and her „free hand“ or to much limits she wouldn´t accept an appointment.
Irma doesn´t have the classic relationship designer - client / she prefers to say commissioner)...
Do you see her more as a designer or a (book)artist?
As a book artist.
In an interview Irma says that a book is made to spread information? Which roles do
her books also have in your opinion( for example art-object)?
In this case does she transport a lot of information in her books thus even the object itself, the way of making, the print the binding the smell of the offset colour all these things give information beneath text and image. I would still describe her books as books because the aren´t detached from the client but the content defines and inspires the form founded by her.
The internet spreads most of todays information. How can it be that people/companies
etc still want to have a designed book by Irma Boom and that her books are even big
success?
Because a book transports feelings, because her books are all about the feel of the surface and the experience „book“, because people want to hold something in their hands and because everyone loves and wants possess nice things.
Thanks a lot!

memories

mein Lieblingsspiel aus der Kindergartenzeit, tolle Farbkontraste aus 1992

Little Dragon

Manchmal gibt´s Sachen, die sind so schön, dass man sich fragt, wann man sowas Schönes das letzte Mal gesehen hat.

retro chic

Charmant-chice Printwerbung aus dem Jahre 1953, sehr hübsch anzusehen.

TypoTime

Ein Glücksgriff aus Dithmars Kaufhaus (kennste nicht? guck hier frau dithmar) ein Beispielbuch für Schriften einer Hannoverschen Druckerei, Jahr?, ein analoger Schatz

strategy brüssel

nach dem Foto-scanning von "FlamLeBour" ein Abschiedsbrief an das Viertel

mein Plakat zur Statue "La Brabanconne"

Endpräse des Kurses "Strategy"

Family Mollew mit All-you-need-growcery-store : ) (arabic apples)

die Familie, Mama ist nicht ganz fit auf den Beinen

Huisstijl logo- final!

Huisstijl logo- final?

Huisstijl 5-logo, kleur

Huisstijl 4 -logos

Huisstijl 3 -logos, second round

Huisstijl 3 -logos, first round

marbert rocel

fusion melancholie

Huisstijl 2 - extra information doelgroup

I got a lot statistics from an art museum in Hannover about the targetgroup of art museum visitors:

63% are female
the average age is 51 years, 46% come from Hannover
58% have a high education like a graduate degree
38% work in an academic job
21% are pensioners
7% are schoolclasses
and only 5% are students : (
57% vistit the museum regularly, they also vistit theaters(competitors)
and they stay at the exhibition for 93 min on average
44% vistit the museum because of the temporary exhibition, 38% because they´re interested in art
only 17% know the website of the museum and they think the website is ok, not fine

These information are important to me as I´d like to put my focus more on students who are not part of the regular museum visitors. Others galeries that are more popular for people under the age of 51 are exhibtion places like the nice/nice gallery http://ilovenicenice.com/. These galleries are more focused on street art. I´d like to create an interface of modern art of old/new, classic modern art/street art.

Huisstijl 2- moods

material

competitors

the conflict

aanverwante gebieden

BredaBarst - Musicearthquake

Posterentwürfe

meins

Lynn

Saskia

Huisstijl- Mindmaps&Essay

Essay „museum for modern art“
The target group of a museum for modern art is probably to find in the higer levels of the sinus millieu as liberal intellectual milleu or high achiever milleu. These are people in  the age between 30 and 60, who are    intellectual, interested in art and cultural events. They see themselves as an elite and have usually a higher education. This targetgroup sees modern art as part of our cultural life and society.
Right now kids and schoolclasses beome more and more also the targetgroup of art-museums as art is part of our culture. Another targetgroup are in the sinus milieu are the movers and shakers milieu, the unconventional self-avantgarde. This are young people, mostly student or graduates.
Competitions could be galeries. They are more exclusively and private. Most of them work commercially and want to support and sell a specific artist. Galeries don´t give an overview of a whole collection like museums.
The function of a museum: a museum in gerneral is an institution which collects and keeps important objects for the public. A museum also categorieses and explores the (art)objects. The basic task of a museum is to make an object(here art) accessible to the publicity.
Modern art means the avantgarde art in the 20th century. The problem of modern art is that´s sometimes not accepted as „real“ art in society („My little daughter can paint this, too.“).
Therefore it is important to establish modern art and open it for a wide audience, like in a museum.
USP: My example is Hannover. It has about 500.000 inhabitans but only 5 museums for art and only 2 for modern art. I think it´s important to give Hannover a bigger choice of museums for modern art as it´s the capital of Niedersachens and one of the 11 major cities in Germany.
I´d like to put the focus of „my“ Museum on the younger generation, students who are interested in art and culture. There are about 30.000 students in Hannover. With the faculty of media and design of the FHH and the university for theater and music there is a high number of future-visitors. I personally love to visit exhibitions and vistit diferent art-museums regularly. Most of my favourite ones are not placed in my hometown and the one´s that offer modern art don´t make enough advirtisment (or I don´t even recognize it as it´s not the right kind of advirtising for my target group). My first ideas for a fitting media are the internet and guerilla markting.

MY LITTLE MUSEUM

Welcome to...

MY LITTLE MUSEUM.

Jede Karte zeigt einen Gegenstand, der mich an wichtige Personen, Gefühle, Teile meines Lebens erinnert.

Irgendwie gehört alles zusammen, Familie, Liebe, das "zu Hause"-Gefühl.

Abschlussprojekt zu "Datavisualisatie" im Minor "Information Design"

Siebdruck!